How one Green Company got Back in the Black

It hasn’t been smooth sailing for CleanWell since it was founded in 2005. Now, owner Peter Resnick has taken steps to turn t

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By: TOM BRANNA

Editor

It’s a company that got its start when the parents of a boy born with an immune system disorder searched for alternatives to disinfecting agents found in everyday cleaning products; but Denver, CO-based CleanWell hasn’t always been healthy—financially speaking. Peter Resnick, who invested in the firm in 2009, was a believer in the brand’s mission to eliminate harmful bacteria and chemical residue from household and personal care products. He became sole owner and CEO in 2015. Under his owners...

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